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Friday, November 19, 2010

The Middle

Great post today over at the White Rose Publishing authors' blog:


Do you like to watch pendulums? They can be fun to watch and rather mesmerizing. Yet I must admit that sometimes after watching one for a while I just want to grab it and make it stay “in the middle”.

I was reminded last week about pendulums in our local department store. In recent times as you enter stores at this time of the year you are greeted with a very bland, generic, “Happy Holidays”. But last week as I walked through the front entrance, there in front of me was a great big colorful sign with the words “Merry Christmas” emblazoned across it. Good for them I thought. As I made my way through the store more and more signs came to my attention which had the words “Merry Christmas”. In one section there were signs about every three feet with the words, you guessed it, “Merry Christmas”. Wow, the pendulum has swung the other way, I thought. It was then that it occurred to me that these signs are not about Christmas at all. They are a marketing technique. If it is in vogue to say “Happy Holidays” great! If “Merry Christmas” fits the bill this year, wonderful! The only problem is that with all of these pendulum swings the middle gets left out.

“What is the middle?” you ask. The middle is what Christmas is really all about.

Read the rest here.

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